Marketing & engagement strategies

A physical or virtual fundraising goal tracker lets you and your supporters tune in to your campaign progress. Find out its advantages and which one to choose.

Find out what the Google Ad Grant is, who's eligible for it, and the best practices to consider when creating your ads.

Attract much-needed corporate sponsors for your upcoming nonprofit event with this handy step-by-step guide, writing tips, and three templates to save you time in your outreach.

Microsoft ad grants offer eligible nonprofits $3,000 worth of targeted ads each month. Learn how it works, who can apply, and top tips for success.

Solicit in style using a well-crafted letter to request donations. We'll walk you through how to write a donation request letter and share top tools and templates that can help you save time.

Attract recurring donors with free donation thank you letter samples, best practices, and essential tools.

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

Annual appeal letters can be one of your nonprofit's most powerful fundraising tools. Learn how to create one that converts.

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

The last month of the year is crucial when it comes to attracting donations for nonprofits. Learn how to write an impactful year-end appeal letter and get creative year-end appeal ideas for email, text, social media, and more.

Say goodbye to dry statistics and learn how to do more with storytelling for nonprofits. Plus, we've got some of the best nonprofit storytelling examples from real organizations that are sure to inspire.

It’s all too easy to make a mistake online when posting from the company account. Learn how to craft a social media policy for nonprofits to avoid blunders.

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

Here’s a simple guide to putting together an affordable yet special donor appreciation event that will help your community feel valued.

Learn how to write a fundraising email that converts. Discover email fundraising campaign best practices and free tools to enhance your fundraising emails.

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Having trouble attracting repeat donors? Keep your supporters motivated, invested, and excited to come back and give with this helpful guide to effective donor retention.

You don’t need six months or lots of money to get your donor relations to a better spot. We’ll teach you how to build relationships with donors fast (and for free).

Getting onto a new app can be overwhelming. You have your content strategy dialed, but does it work on TikTok? This guide to TikTok for nonprofits will help.

Discover the five stages of moves management for nonprofits, including practical tips and free tools to turn potential supporters into passionate ones.

Fundraising on social media can be a strategic way to connect with supporters and bring in donations. Bring all of your social media fundraising ideas to life with these tried-and-true tactics.